Property management professionals are learning more about marketing to the Millennial generation and have started using digital platforms to reach these renters. Almost 9 out of 10 Millennials owns and operates a smart device regularly so enabling online rent payments, maintenance requests, and email communication will always attract a Millennial.
Another thing that property management companies can do to get more millennial renters is offering high speed internet options. Large apartment communities will always be more desirable if there are high speed internet options available. IF you really want to attract Millennials, include highspeed or broadband internet in the rental agreement.
Eco-friendly properties will also be sure to attract the millennial generation. Whether a large community or single-family home, property management companies are making their homes more environmentally friendly by providing recycling service, offering community garden plots, using solar heating and energy efficient appliances in the homes. Millennials are also looking for property management companies that aren’t discriminatory towards pets. A third of all pets in the United States are owned by Millennials. Making your properties pet friendly can increase your attractiveness to this generation.
Managing and marketing your property can be difficult. Knowing your target market is crucial for having low vacancy and turnover. A property management firm can help build your properties reputation and find the renters you desire most!